WAKAN Launches ‘COCO CORRECTING’ Salon-Exclusive 4-Step Hair Tone and Texture Care Program

Professional hair brand WAKAN launched the salon-exclusive program ‘COCO CORRECTING’ on October 1. Designed to preserve the natural tone of hair while also refining its texture, the program consists of four steps: cleansing, correcting, nourishing, and fixing, taking about 60 minutes in total. It is supplied through an official B2B mall aimed at salons and salon operators.

Photo credit: WAKAN

[PEOPLEGATE] Professional hair brand WAKAN announced the launch of ‘COCO CORRECTING’ on October 1, a treatment designed to manage hair tone and texture simultaneously in a single procedure.

COCO CORRECTING is a salon-exclusive program that addresses both ‘COLOR’, representing hair color, and ‘CONDITION’, referring to hair health. It focuses on balancing color and refining texture based on the existing hair tone.

Four-step 60-minute treatment: cleanse, correct, nourish, fix

The program consists of four stages: cleansing residual substances from the hair, tone correction, nutrient replenishment, and surface finishing. The entire procedure takes about 60 minutes.

WAKAN developed the program to enhance the hair’s natural tone. The brand’s slogan, ‘Vivid tone, smooth texture,’ encapsulates the intention to manage both color and texture harmoniously.

Photo credit: WAKAN

During development, actual salon field testing was conducted. Both the immediate color appearance observed by customers in the mirror and the texture felt by touch were considered, creating a treatment menu designers can easily explain during consultations.

Supplied to salon businesses with before-and-after case gallery

To coincide with the launch, WAKAN operates the ‘COCO CORRECTING B&A Gallery,’ a space where before-and-after photos of various hair conditions treated with the program can be compared.

COCO CORRECTING is supplied to hair salons and salon operators and can be purchased through WAKAN’s official B2B mall. Detailed program structure and treatment information are available on the official COCO CORRECTING website.

Kim Sung-oh, CEO of WAKAN, stated, “Good hair care should do more than just treat damaged hair; it should allow customers to visibly and tangibly feel the change the moment they look in the mirror. We hope COCO CORRECTING offers customers perceivable improvements and gives designers a new, distinct option from conventional clinics.”

He added that based on salon feedback and customer experience, they will continuously propose new hair care methods.

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Read the original Korean article on PEOPLEGATE