ZISHEN Selects Bae Yoon-kyung as Online Collection Ambassador, Plans to Expand Knitwear and Outerwear Supply in H2
ZISHEN, a women's fashion brand under Wivis(Chairman Do Sang-hyun), has selected actress Bae Yoon-kyung as the ambassador for its online-exclusive collection and released a pictorial. Based on customer preferences and sales data, the brand plans to expand its knitwear and outerwear supply in the second half of the year and broaden online customer engagement.
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| Photo credit: ZISHEN |
[PEOPLEGATE] Wivis(Chairman Do Sang-hyun), operates the women's fashion brand ZISHEN, which has chosen actress Bae Yoon-kyung as ambassador for its online-exclusive collection. ZISHEN unveiled a pictorial featuring Bae Yoon-kyung and plans to increase supply volume of premium knits and outerwear focused on online-exclusive products in the second half of 2026.
The product strategy is guided by customer preferences and accumulated sales data. ZISHEN focuses on core items with verified demand while using the ambassador's pictorial and content to boost recognition of the online collection.
Focusing on Core Products Based on Success of Online Pants Line 'Fitzen'
In 2025, ZISHEN launched Fitzen, an online-exclusive pants line. They developed fits and sizes based on existing customer preferences and sales data, segmenting the collection by material, silhouette, and length.
The brand explained that the diverse pants selection, catering to various body types and tastes, led to repeat production and sellouts, with similar sellouts occurring for dresses and knits.
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| Photo credit: ZISHEN |
In the second half of the year, rather than expanding product types, ZISHEN will focus on knits and outerwear with confirmed sales demand. They plan to strengthen the online-exclusive collection with materials and designs suitable for everyday use.
Bae Yoon-kyung's Pictorial Highlights Cashmere Knits and Color Combinations
The pictorial for the online-exclusive collection features premium knits centered on cashmere knits. They offer basic designs that can be worn alone or layered under outerwear, available in various colors.
Bae Yoon-kyung styled simple knits with accent colors that coordinate with the hues of accompanying garments. The pictorial includes images of her wearing a burgundy knit draped with a light pink knit over the shoulders, as well as combinations of blue knits with green items.
ZISHEN presents a collection versatile enough for casual wear, work outfits, and social gatherings through combinations with bottoms and accessories. Bae Yoon-kyung, known for roles in tvN's 'Wedding Impossible' and KBS's 'Yeonmo,' showcases ZISHEN's online-exclusive products in this pictorial.
ZISHEN plans to continue collaborations with ambassadors and produce related content to expand connections with new online customers.
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