Snow Peak Apparel Expands Offline Stores in Beijing, Shanghai, and Wuhan
Gamsung Corporation (CEO Kim Ho-sun), operator of Snow Peak Apparel, has expanded its offline distribution network by opening stores in Beijing, Shanghai, and Wuhan, China. The Beijing Shuchuang store covers 626 square meters, the Shanghai Qingpu store spans 691 square meters, showcasing both latest season and off-season products. They plan to continue operations tailored to each city's commercial area and consumer characteristics in cooperation with local partners.
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| Exterior view of Snow Peak Apparel's Beijing Shuchuang store / Photo courtesy: Snow Peak ApparelSnow Peak Apparel |
[PEOPLEGATE] Gamsung Corporation (CEO Kim Ho-sun), which operates Snow Peak Apparel, has broadened its local offline retail network by opening stores in Beijing, Shanghai, and Wuhan, China. This marks its first entry into Beijing and Wuhan, while the Shanghai store is the brand's second location there.
On the 7th, Gamsung Corporation announced that it is expanding customer touchpoints through new store openings in key Chinese cities. Alongside its existing distribution networks in Guangzhou, Chongqing, Taiyuan, and Jinan, the addition of new stores aims to diversify regional business foundations.
Beijing Shuchuang store covers 626㎡; Shanghai Qingpu store spans 691㎡
The Beijing Shuchuang store, the brand's first in the capital, occupies 626 square meters. The Shanghai Qingpu store, at 691 square meters, is the second Snow Peak Apparel location in Shanghai following the Qiantan Taiguli store.
Both stores feature a combination of latest season and off-season products. Local Chinese partners placed additional orders during the store preparations to secure the necessary inventory for operations.
By establishing new retail spaces in Beijing and Shanghai, local customers have increased opportunities to directly inspect and try products. Gamsung Corporation plans to use these two stores as key bases to broaden connections with major consumer segments in China.
First entry into Wuhan with Wanshangcheng store; strengthening city-specific product and store management
In Wuhan, Hubei Province, Gamsung opened the Wanshangcheng store. Securing a base in central China after Beijing and Shanghai, the company has expanded its store network connecting the capital area with eastern and central regions.
Gamsung Corporation plans to collaborate with local partners to maintain product assortments and store operations that fit each city's consumer traits and commercial environment. The focus is on increasing spaces where customers can directly experience the brand in major cities.
A company representative said, "Beijing, Shanghai, and Wuhan are major Chinese cities each with distinct consumer characteristics and commercial environments. We will continue to strengthen our business foundation in China by expanding offline spaces centered on these key cities and operating in ways tailored to each region."
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