Singsong Food Participates in Anuga Select India 2026, Engages with Indian Buyers on Sauce Exports
Singsong Food participated in 'Anuga Select India 2026' held in Mumbai, India, showcasing gochujang, ssamjang, bibimjang, and tube-packaged sauces. They introduced product uses to local foodservice, distribution, and retail buyers and conducted export negotiations.
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| Photo: Singsong Food booth at Anuga 2026 India / Photo credit: Singsong Food |
[PEOPLEGATE] Korean traditional sauce specialist Singsong Food showcased gochujang, ssamjang, and bibimjang at an Indian food and beverage fair, discussing potential collaborations with local distribution and restaurant sectors.
Singsong Food participated in 'Anuga Select India 2026' from September 29 to October 1 at the Bombay Exhibition Centre in Mumbai, India. During the event, they explained product features and culinary applications and held export consultations with local buyers.
Exhibition of gochujang, ssamjang, and bibimjang; introduction of convenience with tube-packaged products
At this exhibition, the fermented flavor of Korean sauces and their versatility in various menus were introduced. They also launched tube-packaged sauces for easy use by local consumers.
Gochujang was presented with its spicy taste and fermented flavors, suggesting uses in stir-fry, grilled dishes, and seasonings. Ssamjang was introduced as a sauce that enhances the umami of meat and vegetable dishes, while bibimjang was promoted as suitable not only for bibimbap but also for noodles, salads, and fusion dishes.
Singsong Food explained how Korean sauces can be integrated into local cuisine and global menus, emphasizing that consumers and foodservice providers can adapt them according to their own cooking styles.
Consultations with Indian distribution and foodservice buyers; expansion of menu and recipe proposals
Anuga Select India is an international B2B food and beverage trade fair where food manufacturers, importers/exporters, distributors, retailers, and foodservice professionals participate. Exhibitors discuss product sourcing, distribution collaboration, and new partnerships.
Singsong Food held consultations targeting local restaurants, foodservice companies, food distributors, and retailers. Along with product supply, they proposed menus using sauces to broaden entry points into the Indian market.
A representative from Singsong Food said, “Through this fair, we confirmed the Indian food industry's interest and potential for Korean gochujang, ssamjang, and bibimjang. We will continue to expand connections with local distribution and foodservice sectors and strengthen our market entry by proposing various menus and recipes using Singsong Food’s sauces.”
Singsong Food also participates in food fairs in the US, Europe, and Southeast Asia, introducing Korean sauces and food culture. They plan to continue tailoring product proposals according to each country’s consumer characteristics and food culture.
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