Queenit Holds Seller Meeting for LuxQueen Sale, Expands November Promotion and Marketing Support
Rapportlabs’ 4050 lifestyle platform Queenit held a meeting with about 70 sellers to share the operational direction of the November LuxQueen Sale. They plan to increase event programs from 3 to over 15 and expand marketing budgets along with providing free advertising support to broaden customer touchpoints for participating brands.
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| Rapportlabs’ 4050 platform Queenitholds 2026 FW LuxQueen Sale seller meeting |
[PEOPLEGATE] Rapportlabs (CEO Choi Hee-min and Hong Ju-young) operates the 4050 lifestyle platform Queenit and, ahead of the November 'LuxQueen Sale', discussed event operation direction and growth support measures with its sellers.
Queenit announced on October 1 that it held a meeting on September 30 at its headquarters in Samseong-dong, Gangnam-gu, Seoul, attended by about 70 sellers. Rapportlabs CEO Choi Hee-min and the event leadership explained the results of the last LuxQueen Sale and introduced promotions and seller support programs to be applied for this November’s event.
The meeting was held to create sales growth opportunities for participating brands ahead of the year-end shopping season and to strengthen cooperation between the platform and its sellers.
LuxQueen Sale program expands to over 15 events
At the November LuxQueen Sale, Queenit plans to showcase participating brands and products throughout its app. The promotion programs, previously focused around three main events, will be increased to more than 15 to expand customer brand exposure.
They will diversify product exposure methods through special price events, brand-exclusive pages, live broadcasts, and real-time rankings. The event will be operated to match the characteristics of each brand’s products and to maintain customer contact even after purchase.
According to Queenit's data, last year’s LuxQueen Sale brands saw up to 1462% increase in transaction volume during the event period, with an average of 176%. Some brands continued to sustain increased sales even after the event concluded, the company explained.
CEO Choi Hee-min said, "The LuxQueen Sale is not just a simple discount event but an important opportunity for brands to be intensively exposed to Queenit customers and to sustain growth effects even after the event."
Marketing budget increased by 50%, with advertising and operational consulting support
Marketing support for participating sellers will also be increased. The marketing budget will be expanded by about 50% compared to the previous LuxQueen Sale, and the payment promotion budget will be increased 2.5 times compared to last year’s event.
During the event, targeted advertising for loyal customers will be provided free of charge, and advertising operation consulting will be offered to participating brands. Queenit plans to connect each brand’s products to customers using 4050 customer data and AI-based personalized recommendation functions, operating marketing and advertising support together.
CEO Choi said, "We held this meeting to provide sellers with practical growth opportunities during the year’s largest sale event and to discuss the LuxQueen Sale operation direction together. We will strengthen the cooperative structure for Queenit and sellers to grow together and aim to create record-breaking results at this year’s LuxQueen Sale."
Queenit is a lifestyle commerce platform targeting people in their 40s and 50s, launched in September 2020. Centered on fashion, it has expanded its product range into men’s goods, beauty, health, and leisure, providing products and content tailored to customer tastes through AI-based personalized recommendations.
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