Superdry and Park Ji-hoon Popup Achieves 500 Million Won Sales in First Week

Pond Group (CEO Lim Jong-min and Kim Yoo-jin)'s Superdry popup store featuring Park Ji-hoon in Seongsu recorded approximately 3,700 visitors in its first week. From September 30 to October 6, combined sales online and offline totaled around 500 million won. The Seongsu popup and the Naver brand store online popup operate until October 12.

Photo courtesy: Superdry

[PEOPLEGATE]Pond Group (CEO Lim Jong-min and Kim Yoo-jin), which runs the casual brand Superdry, recorded about 3,700 visitors during the first week of its Park Ji-hoon Seongsu popup store. Superdry announced that combined sales from September 30 to October 6 at the online and offline popup reached approximately 500 million won.

Superdry

This popup operates by presenting the 2026 autumn/winter collection worn by Park Ji-hoon alongside collaboration products both online and offline. The Seongsu popup store and the Naver brand store online popup will continue until October 12.

3,700 Visitors in First Week at Seongsu Popup… Linked with Naver Online Sales

The Seongsu popup store opened on September 30. The first-week visitor count was about 3,700, with over 5,000 people registered on the waiting list during the same period.

Superdry

One day earlier on September 29, the online popup opened on Naver brand store. Superdry reported that sales on the first day of the online popup reached hundreds of millions of won.

Both online and offline channels showcase products worn by Park Ji-hoon, collaboration items, and special goods. The popup store provides welcome gifts and purchase-based promotions for visitors.

Superdry

Introducing Diaroft Windcheater and Raw Archive... Park Ji-hoon Participated in Customer Event

Key products include the lightweight padding 'Diaroft Windcheater' from Park Ji-hoon's 2026 autumn/winter collection and the new black hoodie zip-up from the collaborative 'RAW ARCHIVE' collection.

Superdry

A special bandana featuring drawings personally sketched by Park Ji-hoon was unveiled. The popup space also includes a photo zone showcasing previously unreleased B-cut images from the autumn/winter collection.

Superdry

On the 2nd, Park Ji-hoon visited the popup store as a 'Special Staff'. He personally handed special gifts to customers who won the prior application event.

Superdry

A Superdry representative said, "Before the popup opened, there was great interest in the 26FW content and collaboration products featuring Park Ji-hoon, and the actual response both online and offline has exceeded our expectations."

Superdry

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