PharmaResearch Strengthens REJURAN Brand Protection with AI Monitoring and Mobile Authentication
PharmaResearch operates a three-step management system combining AI monitoring, genuine product authentication, and post-sale response to protect the brand value of REJURAN and safeguard consumers. They continuously monitor domestic and international online platforms and support medical professionals and consumers in verifying product authenticity via mobile devices.
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| Photo courtesy of REJURAN |
[PEOPLEGATE] PharmaResearch (CEO Son Ji-hoon) is reinforcing distribution management and authentic product verification systems for its flagship brand, REJURAN. By linking AI-based online monitoring, mobile genuine product certification, and post-sale responses, it manages brand assets and supports product verification for both consumers and medical professionals.
On the 8th, PharmaResearch announced the full-scale launch of the REJURAN brand protection system covering both online and offline channels. Central to this is a three-step system uniting online sales information, product package authentication, and traceable distribution management.
REJURAN AI Monitoring System Operates Continuously on Domestic and Overseas Online Platforms
PharmaResearch collaborates with specialized security and enforcement agencies to operate a 24-hour AI monitoring system targeting domestic and international e-commerce platforms, open markets, and social media.
The system automatically collects online information and analyzes images and text to detect usage of REJURAN’s design, logo, and related product phrases. Based on this, sales posts and distribution data are inspected and necessary follow-up actions are taken.
In overseas markets, PharmaResearch operates a response system cooperating with local customs and judicial authorities. They plan to continue brand protection activities both domestically and internationally by linking online monitoring with local distribution management.
Mobile Genuine Product Authentication Support and Pre-Procedure Product Verification Campaign
The product packaging incorporates anti-counterfeiting technology in its genuine product authentication solution. Medical professionals and consumers can verify product authenticity via mobile devices.
PharmaResearch not only tracks and manages product distribution routes but also continuously promotes campaigns encouraging consumers to verify product authenticity before procedures. This approach raises awareness of verification processes while managing distribution and supporting post-sale response simultaneously.
A PharmaResearch representative said, "We will continue building a dense brand protection network by combining thorough distribution management and post-sale response systems, preserving the value of the original brand and creating an environment where consumers and medical professionals can feel assured."
PharmaResearch manufactures and sells medicines, medical devices, cosmetics, and health supplements using regenerative medicine based on DOT®PDRN and DOT®PN materials. Its main products include REJURAN, REJUBIEL, CONJURAN, and REJURAN Cosmetic.
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