Marithé Underwear Unveils 2026 FW Campaign with Cha Jung-won, Expands Winter Warmwear Line

Marithé Underwear has chosen actress Cha Jung-won as its first ambassador and unveiled its 2026 Fall/Winter campaign titled 'IN HER ROOM.' Centered on bralettes and loungewear, the campaign reflects Cha Jung-won's daily life and tastes, and introduces new warmwear lines for women and men.

Photo courtesy of Marithé Underwear

[PEOPLEGATE] Layer(CEO Shin Chan-ho) operates Marithé + François Girbaud’s underwear line 'Marithé Underwear' and has selected actress Cha Jung-won as its first ambassador, releasing the 2026 Fall/Winter campaign photos.

Photo courtesy of Marithé Underwear

The campaign theme is 'IN HER ROOM.' Set against the backdrop of a room where personal tastes naturally reveal themselves, it highlights underwear as the 'first garment' chosen each day. The photos capture everyday moments through the light entering the window and Cha Jung-won's comfortable presence.

'IN HER ROOM' Captures Cha Jung-won's Daily Life and Taste

In the photoshoot, Cha Jung-won showcased various underwear styles focusing on bralette sets. Combining bralettes featuring classic logo details with calmly toned loungewear, the collection expresses Marithé Underwear's French sensibility.

Photo courtesy of Marithé Underwear

This campaign emphasizes moments spent in private spaces and personal preferences in clothing choices. Through natural styling, it shows how underwear and loungewear can be integrated into daily life.

Marithé Underwear plans to continue brand content centered on underwear that expresses individual style and taste through collaboration with Cha Jung-won.

Launch of Women's and Men's Warmwear Lines with Official Online Store Promotions

The Fall/Winter collection introduces a new warmwear line, expanding the range to include women's long-sleeve tops and turtlenecks, as well as men's long-sleeve tops, proposing innerwear suitable for daily winter wear. The products focus on soft comfort and heat retention.

Photo courtesy of Marithé Underwear

The 2026 FW collection with Cha Jung-won will be available through the official online store, Musinsa, 29CM, W Concept, Naver, and nationwide offline stores.

To celebrate the campaign launch, the official online store will hold a special two-week promotion from September 29, offering up to 30% discounts on select products and additional discount coupons.

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Read the original Korean article on PEOPLEGATE