Jung So-min Unveils Le Smart Bag in Harper's Bazaar October Issue with Longchamp in Paris

Actress Jung So-min revealed the digital cover photoshoot for Harper's Bazaar October issue, photographed with Longchamp in Paris, France. This is her first campaign as Longchamp's new local ambassador, featuring styling with the 2026 fall-winter collection and the Le Smart bag.

Photo credit: Longchamp

[PEOPLEGATE] Actress Jung So-min and French fashion house Longchamp have unveiled their digital cover photoshoot for Harper's Bazaar October issue.

Shot in Paris, this photoshoot marks Jung So-min's first campaign since becoming Longchamp's new local ambassador. It features styling combining garments and bags from Longchamp's 2026 fall-winter collection.

From brown dresses to olive setups, Jung So-min's fall fashion

Jung So-min paired a brown-colored dress with a mocha-colored Le Smart shoulder bag. By connecting similar tones, the different textures of the dress and bag were highlighted.

Photo credit: Longchamp

In another shot, she added a yellow mini crossbody bag to an olive jacket and skirt. Pairing a calm outfit with a bright-colored bag created a contrast from the previous look.

Longchamp Le Smart Bag Features Bamboo Toggle Buckle

The bags featured in the photoshoot are all from Longchamp's 'Le Smart' line, known for the brand’s signature bamboo toggle buckle, offered in various materials and designs.

This shoot showcases different styles of the Le Smart bag, including shoulder bags and mini crossbody bags, paired with fall outfits.

The photoshoot with Jung So-min and Longchamp can be viewed on Harper's Bazaar's official channels. The products worn in the photoshoot are available at Longchamp’s online store and outlets nationwide.

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Read the original Korean article on PEOPLEGATE