KT Alpha Shopping Launches 'De Kim by Kim Seoryong' and 'RODIER', Expanding Fashion Lineup for Women in Their 40s to 60s
KT Alpha Shopping is introducing the fashion license brands 'RODIER' and 'De Kim by Kim Seoryong' on October 7 and 15, respectively. The brands offer French-inspired knitwear and designer-sensibility daily wear, broadening fashion options for women aged 40 to 60. The debut broadcasts will feature knit coats, flower cardigan and scarf sets, and corduroy pants.
.jpg "KT알파 쇼핑, 김서룡의 데일리룩 '드킴 바이 김서룡(De kim by kimseoryong)' 스튜디오 녹화 현장") |
| Studio recording scene of Kim Seoryong's daily look brand 'De Kim by Kim Seoryong'. Photo courtesy of KT Alpha Shopping. |
[PEOPLEGATE] KT Alpha Shopping is expanding its product lineup for women in their 40s to 60s by newly launching 'RODIER' and 'De Kim by Kim Seoryong' to coincide with the peak fall and winter fashion season.
KT Alpha Shopping is increasing its fashion lineup centered on private brands (PB) and licensed brands (LB). Following the autumn and winter releases of its representative private fashion brand 'Le Toit,' it presents two different licensed brands that emphasize distinct designs and materials.
 |
| Studio recording scene of Kim Seoryong's daily look brand 'De Kim by Kim Seoryong'. Photo courtesy of KT Alpha Shopping. |
De Kim by Kim Seoryong debuts on October 15 on 'Sujeong Shop'
De Kim by Kim Seoryong is a women's apparel brand exclusively planned and developed by KT Alpha Shopping based on designer Kim Seoryong's license. It interprets Kim Seoryong's refined design into a modern style suitable for everyday wear.
The first broadcast will be held on October 15 during the fashion program ‘Sujeong Shop (#)’. It will showcase the 'Signature Flower Cardigan and Scarf Set' featuring Kim Seoryong’s floral patterns, and 'Pigment Corduroy Pants' accentuating a slim silhouette with front and back seam details.
 |
| Studio recording scene of premium knitwear brand 'RODIER'. Photo courtesy of KT Alpha Shopping. |
To commemorate the launch, five mobile shoppers will be randomly selected to receive Rodier suitcases. The Sujeong Shop promotion offers 15% credit points and a 10% bill discount, and writing a broadcast review grants a 10% discount coupon.
RODIER presents knit coats and corduroy pants on October 7
The French-inspired knitwear brand RODIER will launch its sales broadcast on October 7 on the 'Lee Jin Ah Selection' program. KT Alpha Shopping exclusively offers RODIER in the industry, proposing the calm and intellectual 'Poet Core' style.
'Poet Core' is a style inspired by the sensibility of poets and an intellectual atmosphere. RODIER’s initial products include a 'Color Block Knit Coat' featuring subtle color combinations and layered designs, and 'Corduroy Pants' crafted from cotton corduroy fabric with added embroidery details.
 |
| Premium knitwear brand 'RODIER'(RODIER)' Studio recording scene. Photo courtesy of KT Alpha Shopping |
To celebrate the launch, all purchasing customers will receive a RODIER bag, along with 10% credit accumulation and a 10% bill discount. Marking the first anniversary of the Lee Jin Ah Selection launch, a stone ring raffle event is also available. Customers writing broadcast reviews will receive a 10% discount coupon.
Baek Seon-joo, head of KT Alpha's T-commerce Division, said, “This fall and winter, we aim to satisfy diverse fashion tastes through brands with distinct identities and design strengths. With 'De Kim by Kim Seoryong,' which allows customers to enjoy designer sensibility in daily life, and the French-inspired RODIER, we plan to offer differentiated styles and new fashion choices to women in their 40s to 60s.”
.png)
.jpg)
Comments
Post a Comment