MacNulty Bio Expands Sales Channels with 'Sense Cut Black Cumin' Entry into Musinsa
MacNulty Bio, a subsidiary of Korea MacNulty(CEO Eunjeong Lee), has expanded its sales channels by listing its own product, SenseCut Black Cumin, on Musinsa. It is also expanding its OEM and ODM business in the sports and fitness sectors by supplying creatine and BCAA to Next Player's MaxCut.
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| Image provided by Korea MacNulty |
[PEOPLEGATE] MacNulty Bio, a subsidiary of Korea MacNulty (CEO Eunjeong Lee), has entered its own product, SenseCut Black Cumin, into Musinsa and is expanding product supply in the sports and fitness industry. The company plans to diversify its client base and distribution channels by increasing both contract manufacturing and sales of its own brand.
On the 7th, MacNulty Bio announced it is expanding its product line centered on health functional foods and general foods such as creatine, BCAA, protein, fermented enzymes, and konjac jelly. It develops products according to client demand and supplies them through OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) methods.
Supplying creatine and BCAA to Next Player's 'MaxCut'
MacNulty Bio is broadening its supply base in sports and fitness by collaborating with health and beauty commerce company Next Player. It supplies creatine, BCAA, and L-Dopa boosters to Next Player’s flagship brand, MaxCut.
While increasing the supply of existing products, the company is also developing new products to meet demand for exercise and health management. It plans to expand product lineup beyond sports and fitness into diet and inner beauty sectors, proposing various products tailored to each client.
In the future, the company plans to strengthen collaboration with major clients, secure new OEM and ODM clients, and also increase repeat production of existing products.
SenseCut Black Cumin Listed on Musinsa to Expand Own Brand Sales Channels
In its own brand business, MacNulty Bio has begun expanding sales channels for 'MacNulty Bio Premium Diet SenseCut Black Cumin.' This product utilizes black cumin extract developed by MacNulty Bio, with the company independently conducting everything from raw material research and development to product planning and branding.
SenseCut Black Cumin recently entered the fashion and lifestyle platform Musinsa. By adding an online platform to existing health functional food distribution channels, the company aims to increase contact points with consumers interested in exercise, self-care, and lifestyle.
MacNulty Bio plans to diversify sales channels for its own products and continue launching new products through research and development. Through expanding product supply and brand sales, it will pursue sales growth and profitability improvement.
A MacNulty Bio representative said, “We will strengthen collaboration with existing clients while continuously expanding new products and client partnerships to achieve both sales growth and profitability improvement.”
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