Kering and LVMH Strengthen Joint Charter on Fashion Models, Setting Adult Models' Minimum Age at 18
Kering and LVMH are reinforcing their joint charter to protect the safety and rights of fashion models. They set the minimum age for models portraying adults at 18 years old and bolster education, supervision, and whistleblower protection systems, with implementation planned for Paris Fashion Week in 2027.
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| Photo: Kering logo |
[PEOPLEGATE] On October 12, global luxury groups Kering and Louis Vuitton Moët Hennessy (LVMH) announced they will strengthen their joint charter regarding fashion models' working conditions. They established the minimum age for models portraying adults in fashion shows and photo shoots at 18 years and are expanding protective procedures including education and on-site supervision.
The two companies originally created a joint charter in 2017 aimed at promoting models' health and well-being. The current revision focuses on encouraging brands, agencies, casting, and production stakeholders to collectively practice respect and protection for models.
Minimum age for adult models set at 18, with strengthened consent and dedicated space requirements for shoots
According to the enhanced charter, models portraying adults in fashion shows and photo shoots must be at least 18 years old. Kering has expanded the scope of its existing policy, while LVMH raised the minimum age from 16 at the time of the 2017 charter to 18 years.
For shoots involving nudity or partial exposure, official prior consent must be obtained, and separate dedicated spaces are required. The charter also includes provisions to prevent models from being alone with production staff.
The principle of respecting diversity and reflecting an inclusive society in model selection was reaffirmed. While respecting each brand’s artistic freedom, operations will avoid promoting stereotypes.
Expanded education for stakeholders and enhanced whistleblower protections to be enforced from Paris Fashion Week 2027
Awareness campaigns and education programs will be implemented for brands, agencies, casting directors, and participants in fashion shows and photo shoots. Oversight across all collaboration stages with models will be strengthened, including unannounced site inspections and audits.
The reporting process will be improved to guarantee whistleblower anonymity and witness protection. These measures clarify behavioral standards and response procedures to uphold models’ safety and dignity.
Marie-Claire Daveu, Kering's Chief Sustainability Officer and Head of International Institutional Affairs, described respect, safety, and dignity as the core values of the strengthened charter. She expressed the industry’s commitment to raising standards together to foster lasting change in fashion practices.
Antoine Arnault, LVMH's Head of Image and Environment, emphasized that protecting models is a shared commitment among brands, agencies, casting directors, and models themselves. The enhanced standards will take effect starting with Paris Fashion Week 2027.
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