it MICHAA Unveils Second 2026 Winter Campaign Featuring Half and Long Coat Styling

it MICHAA revealed its second collection for the 2026 winter campaign titled 'Where the Light Stays' on October 12. Featuring natural light and minimalist spaces as backgrounds, the campaign introduces winter coat materials and silhouettes, with the collection available through official online and offline stores nationwide. 

Photo courtesy of it MICHAA

[PEOPLEGATE] Women’s fashion brand it MICHAA unveiled its second collection for the 2026 winter campaign 'Where the Light Stays' on October 12. The collection highlights outerwear ranging from half coats to long coats, proposing winter styles suitable for both casual daily wear and formal outfits.

Photo courtesy of it MICHAA

Photo courtesy of it MICHAA

Photo courtesy of it MICHAA

The campaign took as its concept 'In a restrained space where natural light lingers.' Against interiors and exteriors stripped of decoration, it captures the interplay of light and shadow along with the silhouette of the clothing.

Emphasizing coat materials and silhouettes with natural light and empty space

The photo shoot focused on highlighting the form and texture of the outerwear by using the room’s vacant space and the natural light that permeates it. The simple background was arranged to reveal the coat’s contours and its silhouette when worn.

Photo courtesy of it MICHAA

Photo courtesy of it MICHAA

Photo courtesy of it MICHAA

Photo courtesy of it MICHAA

The released photos show a grey coat paired with a white high-neck top and dark bottom wear. The calm color combination and the light-flooded wall convey the winter atmosphere of the campaign.

Half and long coat lineup... Available at official mall and stores nationwide

The second collection organizes winter outerwear by length. Half coats are introduced as casual, everyday wear styles, while long coats serve as versatile pieces suitable from daily casual to formal dressing.

Photo courtesy of it MICHAA

Photo courtesy of it MICHAA

Photo courtesy of it MICHAA

Photo courtesy of it MICHAA

The collection is available at it MICHAA’s official online mall and offline stores nationwide. Campaign content including photos and videos can be found on the brand’s official Instagram account '@itmichaa.official'.

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Read the original Korean article on PEOPLEGATE