BROWNBREATH and ALPHA DRIVE ONE to Open Pop-Up at Hyundai Department Store Pangyo on Oct.9
Street casual brand BROWNBREATH will operate a pop-up store on the 4th floor of Hyundai Department Store Pangyo from October 9 to 15 together with its exclusive model ALPHA DRIVE ONE. The event will showcase the 2026 fall and winter season winter collection and offer photo card giveaways. Additionally, 11 customers who make purchases will be selected via lottery to receive special packages.
.jpg "브라운브레스(BROWNBREATH)·알파드라이브원(ALPHA DRIVE ONE) 팝업이 10월 9~15일 현대백화점 판교점에서 열린다. 윈터 컬렉션과 포토카드 증정, 구매 고객 11명 대상 스페셜 패키지 추첨을 진행한다.") |
| Photo credit: BROWNBREATH |
[PEOPLEGATE] Street casual brand BROWNBREATH is teaming up with exclusive model ALPHA DRIVE ONE (referred to as ALD1) to open a pop-up store at Iconic Square on the 4th floor of Hyundai Department Store Pangyo from October 9 to 15.
At this pop-up, BROWNBREATH will present its 2026 fall and winter season winter collection. The event will also include ALD1 photo card giveaways and a lottery for customers who make purchases.
BROWNBREATH Showcases Winter Collection and ALD1 Photo Cards
On October 1, BROWNBREATH released a winter photoshoot featuring ALD1. The photoshoot highlights the winter collection and the members' individuality, and the next day, the brand announced the pop-up event at Pangyo through their official social media channels.
.jpg "브라운브레스(BROWNBREATH)·알파드라이브원(ALPHA DRIVE ONE) 팝업이 10월 9~15일 현대백화점 판교점에서 열린다. 윈터 컬렉션과 포토카드 증정, 구매 고객 11명 대상 스페셜 패키지 추첨을 진행한다.") |
| Photo credit: BROWNBREATH |
At the pop-up, ALD1 photo cards that were previously given away during the heavy outerwear pre-release event on September 18 will be available again. These photo cards had sold out early at that time. Additionally, there will be on-site events that visitors can participate in.
Lottery for 11 Customers Who Purchase – Includes Signed Polaroids in Special Packages
A lottery event for a special package will be held for customers who make purchases. Customers who buy products during the pop-up can enter on-site. A total of 11 winners will be selected to receive these packages.
The special package includes a signed Polaroid photo from an ALD1 member, a set of two postcards, BROWNBREATH’s 26FW items, and a set of seven photo cards. Each signed Polaroid features different images depending on the member who signed it.
Further details about the pop-up and related events can be found on BROWNBREATH’s official social media channels.
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