Boucheron Unveils Serpent Bohème Campaign with Ambassador Han So-hee

French high jewelry brand Boucheron has unveiled a photo campaign for its Serpent Bohème collection starring actress Han So-hee. The shoot took place at the brand's flagship store at 26 Place Vendôme in Paris, showcasing jewelry set with diamonds and aquamarine on white gold.

Photo courtesy of Boucheron.

[PEOPLEGATE] French luxury jewelry brand Boucheron has revealed a photo campaign for its Serpent Bohème collection featuring brand ambassador actress Han So-hee.

The campaign was shot at Boucheron's flagship store located at 26 Place Vendôme in Paris. Han So-hee styled the collection wearing earrings, necklaces, rings, and bracelets paired with calm toned outfits, showcasing various ways to wear the collection.

Han So-hee's jewelry styling presented at Paris Vendôme flagship.

In the photos, Han So-hee wears multiple jewelry pieces with a cream-colored top and vest. Close-up shots highlight the intricate details of the earrings and rings, while images against staircase backdrops reveal the full styling including necklaces and bracelets.

Photo courtesy of Boucheron.

The pieces worn belong to the Serpent Bohème collection featuring white gold set with diamonds and aquamarine. The combination of the diamond's sparkle with the aquamarine's turquoise hue expresses the distinct mood evoked by the materials used in the collection.

Serpent Bohème collection launched in 1968…combining gold craftsmanship and gemstones.

The Serpent Bohème collection was first introduced by Boucheron in 1968 as a signature line. It has continued to evolve with variations in materials and gemstones all based on its unique design.

The collection is distinguished by surface textures that mimic serpent scales and delicate gold craftsmanship. This campaign focuses on pieces combining these exquisite details with diamonds and aquamarine. Both photos of Han So-hee wearing the jewelry and close-ups of the pieces alone are presented to highlight the overall styling and fine details.

Boucheron is a French high jewelry brand founded by Frédéric Boucheron in 1858. The brand offers jewelry, high jewelry, and watches, and is part of the global luxury group Kering.

---

Read the original Korean article on PEOPLEGATE