Atelier Nain Opens Flagship Store on Yeonmujang-gil, Seongsu, Showcasing 2026 FW and Exclusive Items

Atelier Nain has opened a flagship store on Yeonmujang-gil in Seongsu-dong, Seoul, with the concept 'LAYER BY LAYER.' It showcases the 2026 fall/winter collection, exclusive products available only at the Seongsu branch, and a fragrance line, along with an interactive experience zone for visitors. A 20% discount on all products and gift events for purchasers run through October 11. (100, Yeonmujang-gil, Seongdong-gu, Seoul)

Photo courtesy of Atelier Nain

[PEOPLEGATE] Contemporary fashion brand Atelier Nain has opened a flagship store on Yeonmujang-gil in Seongsu-dong, Seoul. The new store features the 2026 fall/winter collection, exclusive products limited to the Seongsu location, and a fragrance line.

The space is themed 'LAYER BY LAYER.' It combines the brand's accumulated archives with current sensibilities and future directions, creating a space where diverse tastes overlap in layers. The concept is designed to convey the brand's identity through clothing, visual content, objects, and scents.

2026 FW Collection, Seongsu Exclusive Products, and Fragrance Line

The Seongsu flagship store offers the brand’s signature items, the 2026 fall/winter collection, and an essential line. Exclusive products sold only at the Seongsu store are also available.

Photo courtesy of Atelier Nain

The recently launched fragrance line is introduced alongside the clothing-focused product lineup, allowing visitors to explore the brand’s aesthetic through multiple senses.

Atelier Nain plans to use the Seongsu store as a base to continuously present new collections and contents. A brand representative said, 'The Seongsu flagship store connects the brand’s past, present, and future stories through space, objects, scents, and content.'

Photo courtesy of Atelier Nain

20% Discount Until October 11 and Message Recording Experience Zone Operated

To celebrate the store opening, all products are offered at a 20% discount until October 11. Gifts such as plant bouquets and T-shirts are given to customers who make purchases, and limited quantities of goods like fragrance tags and hanger keyrings are provided based on purchase amounts.

Photo courtesy of Atelier Nain

The Seongsu store also features an interactive experience zone called 'TAKE YOUR MESSAGE with you,' where visitors can record and keep their personal moments and messages.

Detailed information about the store and the opening event can be found on Atelier Nain’s official website and social media channels.

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Read the original Korean article on PEOPLEGATE