AIGNER Opens 2026 FW Pop-Up at Hyundai Department Store Pangyo with Sooyoung Attending

German luxury brand AIGNER is operating a pop-up store on the 2nd floor of Hyundai Department Store Pangyo until October 15. They are showcasing their 2026 fall and winter handbag new arrivals along with outerwear and shoe capsule collections. Actress and Girls' Generation member Sooyoung visited the site to commemorate the opening. There are also gifts and additional discounts based on purchase amounts.

Photo courtesy of AIGNER

[PEOPLEGATE] Yuniq Union, led by CEO Park Sang-yong, operates the German luxury brand AIGNER, which is holding a pop-up store at Hyundai Department Store Pangyo to showcase the 2026 fall and winter collection.

The pop-up, which opened on September 28, runs until October 15 at the AIGNER store on the 2nd floor of the department store. It features new season handbags along with a capsule collection comprising outerwear and shoes, allowing visitors to see a variety of items all in one place.

Photo courtesy of AIGNER

Actress and Girls' Generation member Sooyoung also visited the pop-up to celebrate its opening. She wore AIGNER's 2026 fall and winter new products as she toured the store.

Adding Capsule Collections of Outerwear and Shoes to Handbags like Deborah and Whip

The main handbag lines featured at the pop-up include 'Deborah', 'Whip', 'Castella', and 'Sellina'.

Photo courtesy of AIGNER

This season, designs incorporate brushed silver tones, Y2K-inspired bowling bag silhouettes, braided drawstrings, and saddle details reflecting a saddle shape. The brand uniquely combines its signature designs with new colors and forms.

The capsule collection also includes outerwear such as cropped jumpers and footwear like sneakers and boots. Centered on handbags, AIGNER broadens styling options by offering coordinated clothing and shoes for the season.

AIGNER's 2026 fall and winter campaign, 'Equitania', reflects the brand's equestrian heritage. Photographed by Andreas Ortner and featuring German model Franziska Knuppe, the campaign unfolds against the backdrop of Schloss Amerang at the foot of the Bavarian Alps.

Operating on the 2nd floor until October 15 with Purchase Benefits Available

Visitors to the pop-up who register as KakaoTalk Plus Friends will receive a 'Lucky Logo Sticker'. Customers making purchases will receive gifts such as logo mirrors, shawls, or Ellie bags depending on the purchase amount.

Photo courtesy of AIGNER

Additional discounts apply: 50,000 KRW discount for purchases over 500,000 KRW; 100,000 KRW discount for purchases over 1,000,000 KRW; and 200,000 KRW discount for purchases over 2,000,000 KRW.

Hyundai Department Store Pangyo, where the pop-up is held, is located at 20, Pangyo Station-ro 146beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do. Visitors can check out the season's new products and capsule collections at the AIGNER store on the 2nd floor.

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