Superdry to Open Park Ji-hoon Pop-Up in Seoul’s Seongsu on September 30

Superdry will hold a Park Ji-hoon pop-up in Seoul’s Seongsu district from September 30 to October 12, 2026, featuring its fall/winter collection and an October 2 appearance by Park.

[PEOPLEGATE] Superdry, operated by Pond Group, will open a 2026 fall/winter pop-up featuring brand model Park Ji-hoon in Seoul’s Seongsu district. The event will run from September 30 to October 12 at the Superdry Seongsu store and Storykan at 17 Yeonmujang-gil, Seongdong-gu.

The pop-up will feature the season’s collection, lightweight puffer jackets, collaborative apparel and merchandise. A photo area will display previously unreleased images from the seasonal campaign.

Photo credit: Pond Group / Superdry

Superdry to Offer DIALOFT Windcheater First at Seongsu Pop-Up

The DIALOFT Windcheater, a lightweight puffer worn by Park in the campaign images, will go on sale first at the pop-up as an in-store exclusive. Superdry will also introduce a black version of the zip-up hoodie from RAW ARCHIVE, its collaboration collection launched in August.

Photo credit: Pond Group / Superdry

Collaboration merchandise includes black and white bandanas featuring drawings by Park. Visitors will receive a welcome gift comprising a can badge, commemorative ticket and sticker. Additional gifts, including a reusable bag, Park Ji-hoon photo cards, posters and character keyrings, will be offered according to purchase amount.

Park Ji-hoon to Join as “Special Staff” on October 2

Park will take part in the pop-up as Superdry’s “Special Staff” on October 2. He is scheduled to greet customers selected through advance applications, hand out gifts, tour the pop-up space and participate in on-site filming.

An online pop-up will run through Superdry’s Naver Brand Store from September 29 to October 12, beginning one day before the in-person event.

Read the original article in Korean