MICHAA Unveils 2026 Winter Campaign Featuring Song Hye-kyo Showcasing Coats and Tweed Jackets

MICHAA, a women's fashion brand operated by SISUN International (CEO Shin Wan-chul), has unveiled its 2026 winter campaign featuring Song Hye-kyo. The campaign showcases winter styling using coats, knits, and tweed jackets, with the products set to be available for sale starting September 29.

Photo courtesy of MICHAA

[PEOPLEGATE] SISUN International (CEO Shin Wan-chul) presents MICHAA's 2026 winter campaign photo shoot starring brand muse Song Hye-kyo. Under the theme 'Strangely Familiar,' the campaign displays winter styling centered on coats and jackets within familiar everyday settings.

Photo courtesy of MICHAA

Song Hye-kyo's 2026 winter photo shoot features styles from long coats to tweed jackets.

In the photo shoot, Song Hye-kyo pairs a hairy knit and skirt with a sepia-colored long coat. She also showcases a pale beige coat cinched with a belt to accentuate the waistline and an outfit combining a knit, long skirt, and a short-length jacket.

Photo courtesy of MICHAA

Styles featuring tweed fabric are also notable. Song Hye-kyo presents a tweed jacket on a black base woven with gold and silver colors, and a beige-toned tweed jacket and dress combination. She pairs a dark gray skirt with a knit cardigan accented by buttons.

Photo courtesy of MICHAA

MICHAA de Lier Line to Debut October 6; Campaign Products Available from September 29.

This photo shoot includes some pieces from MICHAA's new daily line, 'MICHAA de Lier.' Among them is a cape-style jacket matched with knits and slacks. The MICHAA de Lier line is scheduled to be unveiled on October 6.

The 2026 winter campaign products will be available for purchase starting September 29 at MICHAA's physical stores nationwide and official online mall.

Photo courtesy of MICHAA

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Read the original Korean article on PEOPLEGATE